I found an article the other day while scrolling
through one of the many forms of social media I partake in, and found an
article about the new Apple watch. In this article (link)
they talked about how this watch will shape the future of fashion, and being an
avid fashion lover and working in a clothing store, I found this article very
interesting, it is a short read, but here are my thoughts...
The apple watch claims to be customizable but
"the Apple Watch comes in only three
near-identical face styles and half a dozen band-types..." Apple has a
huge social imprint, and if these Apple watches take off, everyone is wearing
virtually the same thing, and your ability to portray your style
is diminished.
"The watch is no doubt an
indication of how Apple will approach future fashion products, offering the
masses a constrictive framework in which to dress themselves, all under the
guise of customizable “self expression.”" Under this guise, Apple could
single handedly change the face of fashion from a form of self expression to a
system where you choose A, B, or C, and the choice you make is "self
expression." No longer is style something you choose, but something the
framework of society chooses for you.
While
this idea of Apple taking over fashion is a long ways away, this could
happen, and it's important to be able to see it coming. The article ended
with this: "The more Apple invades the fashion market, the more it will
look to create a robotic consumerist culture (something it’s already done with
tech)—in turn manipulating the greatest enjoyments of style and personal
expression." I personally love Apple products, I own an iPhone and a MacBook,
but when does the Apple monopoly end. At computers and phones, or fashion? I
express myself through clothes, I work in the retail industry, and I
pride myself in my unique sense of style, which I don't want to be
taken away from me.
Kind of a random post for this space, but this struck a chord with me, and maybe it will impact you too :)
X, Zoe
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